Integrated Development and Promotion of Handicrafts (IDPH) Project includes the following components

 

1. Setting up of Common Facility Centers(CFC)
2. Design and Technology Development Workshop
3. Integrated Design and Technology Development Workshop
4. Gandhi Shilp Bazaar
5. Craft Bazaars
6. Exhibitions
7. Craft Awareness Programs
8. Supply of Tool kits
9. Publicity via Print and Electronics Media.

 

1. Setting up of  Common Facility Centres (CFC)

The objective of the common facility centre is to ensure economy of scale, price competitiveness,
quality control, application of Design and Technology input on continuous basis, scope of product
diversification and higher unit value realization and compliance with WTO compatible standards. Such a common facility will lead to significant reductions in the cost of production, production of a diversified range of high value products, sample development, reduction in the response times in order execution and ensure high quality of final products

As part of this Project Handicrafts Development Corporation is setting up following Common Facility Centers:

Sn	Location		Craft
1	Kadavoor , Kollam	Straw Picture
2	Cherpu, Thrissur	Wood Craft
3	Kunjimangalam, Kannur	Bell Metal
4	Nilambur, Malappuram	Pottery
5	Meenangadi, Wayanad	Banana fibre

            

 

 

 

 

60 Lakhs is allowed for setting up each CFCs. The financial assistance by the Office of DC (H) shall be 70%   and 30% shall be given by Government of Kerala. The Financial assistance subject to the ceiling specified below.

S. No.	Expenditure Item	Funds Permissible (INR Lakhs)
1)	Building (Land to be provided either by Beneficiaries or by States Govt./Panchayat)	`10.00
2)	Tools Machinery and Equipment related to production and testing including computer installations, packaging etc.	`45.00
3)	Fixed Assets	`0.90
4)	Expenditure towards training of machine operators	`1.00
5)	Contingency	`0.60
6)	Erection and commissioning	`2.50
	Total	`60.00

 

2.  Design and Technology Development Workshop

The objective of the workshop is to develop new prototypes to suit the tastes and preferences of contemporary market using the traditional skill of artisans and introduction of new techniques and technologies for enhanced production

• Duration and participation:
  • 25 days subject to a minimum of 125 hours of training.
  • No. of participants per workshop: up to 30 artisans
  • One month can be taken for market survey, intelligence gathering and test marketing, modifications, etc. including compulsory participation in one marketing event      

 

• Financial assistance and funding pattern

• The total financial ceiling is maximum of INR 3,37,500/-.
• Assistance shall be in the form of 100% grant-in-aid by O/o DC(H)

 

The break-up of expenses is as follows:

	Expense Head (for a training of 25 days (125 hrs.) for 30 artisans)	Maximum permissible assistance
	Fee for one Designer master craftsman * INR 55,000/- per month including TA (one month for market survey and one month for training)	`1,10,000
	Wage composition for master craftsman	`30,000
	Market survey, intelligence gathering and test marketing, modifications and participation in one marketing event.	`35,000
	Compensation for the cost of raw materials for development of prototypes (2 set of 10 prototypes)**	`20,000
	Cost of documentation report etc.	`15,000
	Wage compensation/ stipend for 30 participants @ INR. 300/- per day for 25 days.	`2,25,000
	Miscellaneous expenditure (stationery, telephone, refreshments, publicity, repair of machinery, biometric machine, videography, etc.)	`25,000
	Total	`4,60,000
* Mastercrafts persons engaged in the programme preferably should be Shilp Guru/National Awardee/ National Merit Certificate Holder/State Awardee. If Shilp Guru/National Awardee/ National Merit Certificate Holder/State Awardee is not available in particular craft then the implementing agency shall approach Regional Director concerned and he / she would finalize the name by constituting a committee of AD(H) HM&SEC

 

3. Integrated Design and Technology Development Project

The project has three essential components comprising design development, technology development, techniques/process and formulation and publication of crafts design/craft technology to the large number of artisans for their skill up gradation.

• Duration and participation

The duration of the project is retained at 5 months with the following break-up:

• 3 months for design development (25 days – 125 hours per month)
• 1 month for preliminary survey and
• 1 months of market testing and refinement of the product and batch production
• No. of participants per project: 40 artisans

• Financial assistance and funding pattern
   

• Assistance shall be in the form of 100% grant-in-aid by O/o DC (Handicrafts).

 

• Financial parameters are given in the following table

S.N	Expense Head ( for a duration of 5 months for 40 artisans)	Maximum permissible assistance
1	Fee for one Designer INR 55,000/- per month including TA for a period of 5 months	`2,75,000
2	Wage composition for master craftsman @ of INR 30,000/ including TA per month for a period of 3 months	`90,000
3	Market survey, intelligence gathering and test marketing, modifications etc. Including participation in 2 marketing events	`70,000
4	Compensation for the cost of raw materials for development of prototypes (2set of 25 prototypes)**	`50,000
5	Cost of documentation report, etc.	`50,000
6	wage compensation/stipend to 40 crafts persons @ inr 300/- er day for 25 days per month for a period of 3 months (125 hrs. per month	`9,00,000
7	Miscellaneous expenditure (stationery, telephone, refreshments, publicity, repair of machinery, biometric machine,videography,etc.)	`50,000
	Total	`14,85,000

 

 

4. Gandhi Shilp Bazaar and Craft Bazaars

                        This will provide direct marketing platform to the handicrafts artisans/SHGs/entrepreneurs
from various parts of the country.These events provide maximum marketing opportunities to the handicrafts artisans and their product.  

 

• Duration and participation:
  • Duration of 7-10 days and shall accommodate 60-100 stalls.
  • Financial assistance and funding pattern
     

SN	Expense head (100 stalls for a period of 10 days)	Maximum permissible assistance (INR)
		Class I	Class II	Class III
1	Space rental & Infrastructure including services	`12,25,000	`10,65,000	`8,85,000
2	Publicity	`2,00,000	`1,70,000	`1,55,000
3	TA (@ 3000 per participant) *	`3,00,000	`3,00,000	`3,00,000
4	DA @ Rs. 300/-	`3,00,000	`3,00,000	`3,00,000
5	Insurance	` 25,000	` 25,000	`25,000
6	Service charges	` 50,000	` 40,000	` 35,000
7	Freight (@ 2000/- per Person)	`2,00,000	`2,00,000	`2,00,000
8	Misc including stationery, telephone, refreshments, videography, documentation charges, biometric machine, etc	`1,00,000	`1,00,000	`1,00,000
TOTAL		`24,00,000	`22,00,000	`20,00,000

 

• • In case of GSB, 100% funds shall be in the form of grant-in-aid and will be sanctioned by the Office of the Development Commissioner (Handicrafts).

 

4. •  In case of Craft Bazaars,  75 % assistance  shall be provided by O/o DC(H) and balance 25% will be borne by Govt. of Kerala
5. Exhibitions

Exhibitions are marketing events at local level to provide marketing opportunity to group of artisans from the area. This will enable continuous availability of marketing platform to the artisans/entrepreneurs/SHGs without the limitation of logistics and increase the penetration of the crafts to all parts of the country.

• Duration and participation:

•  The exhibitions shall be organized for a period of 7 -10 days with participation from minimum of 10 and maximum of 50 artisan

 

 

• The breakup of financial assistance is as follows:

SN		Class I	Class II	Class III
1	Space rental & Infrastructure including services	`5,25,000	`4,40,000	`3,65,000
2	Publicity	`1,30,000	`1,20,000	`1,00,000
3	TA (@ 3000 per participant) *	`1,50,000	`1,50,000	`1,50,000
4	DA @ Rs. 300/-	`1,50,000	`1,50,000	`1,50,000
5	Insurance	` 10,000	` 10,000	`10,000
6	Service charges	` 25,000	` 20,000	`15,000
7	Freight (@ 2000/- per Person)	`1,00,000	`1,00,000	`1,00,000
8	Misc including stationery, telephone, refreshments, videography, documentation charges, biometric machine, etc	` 10,000	` 10,000	`10,000
	TOTAL	`11,00,000	10,00,000	`9,00,000

6. Craft Awareness Programs

The component aims to support local level awareness programs that target general public
and spread awareness about our crafts. Such programs may be taken up at schools or other
places where reach to wider audience can be ensured.

 

• Duration and participation

Program duration should be maximum of 3 days

 

• Financial assistance and funding pattern

 The funding shall be provided to the extent of INR 2.00 lakh which includes expenditure
towards space rent, infrastructure and services (water, electricity etc.), Boarding and Lodging,
TA, Freight, Insurance and miscellaneous etc

 

7. Supply of Tool Kits

The objective of the scheme is to improve the productivity of the craftsmen and their income.Model toolkits worth maximum of  Rs. 10,000/- ,  approved by at DC(H) are distributed  at free of cost to artisans  office before distribution.

 

• Financial assistance and funding pattern:
  Tool kit worth maximum of Rs. 10,000 will be given to 10,000 artisans.

 

• Eligibility

Artisans who possess “pahchan Card” (New aadhar linked artisans ID Card issued by DC(H), and aged between 18 and 60 are eligible. Age limit is not applicable for National and state awardees.

8. Publicity via print and electronic media

Publicity and Brand promotion shall help highlight Indian handicraft products as quality products and thus boost sales in India and abroad. Further brand promotion shall also be targeted through the same component. Under this programme comprehensive designing of large  scale media campaign will be carried out to promote the brand.

The campaign shall involve:

• audio visual publicity by screening of films on handicrafts at places like airport lounges,
  Doordarshan/other private channels and screening of these films in various departmental Crafts Bazaars/ Melas like Dilli Haat, Surajkund etc.
• printing/publication of brochures/catalogues
• publicity banners on the home pages of web sites
• hoarding at strategic locations in the cities
• bringing out posters/hoardings/ other advertisement panels on handicrafts